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This partnership event was co-devised by colleagues at Keele University, Staffordshire University and Age UK Oxfordshire, as part of the Age of Creativity Festival 2022 and Creative Later Life 2025.

This panel discussion covered topics and case studies exploring the following:

• How does creativity/culture contribute to ‘vibrant’ places for older people beyond local tourism?
• What constitutes a creative/cultural ‘asset’ to older communities experiencing inequality?
• What ‘value’ do we give creativity/culture and older communities experiencing inequalities in rebranding places?
• What role does place based leadership have in making places both ‘Creative/ Cultural’ and ‘Age Friendly’?
• How can inequalities be tackled by ‘making’ in place and is this place leadership?

Speakers included:

• Professor David Amigoni FEA, Director, Keele Institute for Social Inclusion (KISI), Keele Deal Culture & ArtsKeele (chair)
• Carola Boehm, Professor of Arts and Higher Education, Staffordshire University
• Rose Gilroy, Professor of Ageing Planning and Policy, Chair of Future Homes Alliance, School of Architecture Planning and Landscape
• Steven Millington, Director/ Senior Fellow at The Institute of Place Management and Reader in Place Management at Manchester Metropolitan University
• Jason Jones Hall, Director of Development, Five10Twelve
• Neil Johnson, Engagement Project Lead, Liverpool City Region

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