Older People Are Ignored and Distorted in Ageist Marketing, Report Finds

description

From The New York Times: “Older consumers, who hold trillions of dollars in spending power and make up a growing portion of the global population, would seem to be a prime target for advertisers.Instead, the demographic is shunned and caricatured in marketing images, perpetuating unrealistic stereotypes and contributing to age discrimination, according to a new report.

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subject terms

Aging & Longevity

Aging & Longevity > Ageism & Advocacy

contributor

Tiffany Hsu

related organization

AARP

resource type

Article and Blog Post

year

2019

keywords

Advertising, Marketing