Frame Brief: Framing Strategies to Advance Aging and Address Ageism as Policy Issues


This brief lays out an approach to changing public thinking about aging in America. The goal of the strategy summarized here is to increase public support for policies and practices that can be advanced to support a robust, healthy, age-integrated society. The brief touches on (1) the patterns in public thinking limiting the policy climate, (2) the priorities for building public understanding, and (3) specific communications techniques that have been proven to expand people‰ŰŞs thinking about aging and aging policies.

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subject terms

Aging & Longevity

Aging & Longevity > Ageism & Advocacy

Aging & Longevity > Unconscious Bias

Creative Aging

Creative Aging > Creative Aging Model

Creative Aging > Program Models

related organization

FrameWorks Institute

resource type

Research and Studies