From the website:
Creativity is one aspect of personality that is characterized by novel and appropriate (or relevant) ideas, processes or objects. Creativity has been a tough concept to nail down precisely. For example, we have not yet been able to program computers to be innovative – they handle huge but predictable, rule-based decisions. What drives creative people to transform old ideas into new ones? How can creativity be cultivated or taught? One suggestion is that your environment should include a mix of challenge and involvement, freedom, trust, openness, playfulness, humor, conflict resolution, debates and risk taking. Once thought to be a sign of divinity or insanity, we now recognize that creativity is a complex cognitive process, even if the precise mechanisms are still unclear.