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From the Fantastic for Families website:

Organizations that sign-up to the Age-Friendly Standards value all generations and want to provide a welcoming and positive experience for everyone, regardless of their age.

Whilst many of the Age-Friendly Standards relate to general inclusive practice, they also acknowledge that older people may be more likely to experience barriers to engagement than younger family members and there is a need for cultural organizations to adopt measures to discourage the reported drop-off in cultural engagement amongst older people. This is further reinforced by Age UK’s recent research that identifies cultural engagement as the biggest contributing factor to wellbeing in later life.

The Age-Friendly Standards also acknowledge the significant benefits of providing opportunities for different generations to engage in cultural activities together, and encourage organizations to facilitate these experiences. If you would like to sign up to the Standards on behalf of your organization, please head to our Family Arts Campaign site for more info.

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