Keyword: Marketing

Older People Are Ignored and Distorted in Ageist Marketing, Report Finds

From The New York Times: “Older consumers, who hold trillions of dollars in spending power and make up a growing portion of the global population, would seem to be a prime target for advertisers.Instead, the demographic is shunned and caricatured in marketing images, perpetuating unrealistic stereotypes and contributing to age discrimination, according to a new report.