Keyword: Baby Boomers

The Prophet of the Coming Aging Boom

From the Forbes Article:

For three decades Ken Dychtwald has been proclaiming that a demographic tidal wave is approaching America. He calls it the Age Wave, which is also the name of his Emeryville, Calif. consultancy and a book he co-wrote back in 1989. Learn to ride it, he tells businesses, or you will be crushed and drowned. Now that the wave is beginning to hit full force, more and more businesses are listening.

Encore: Finding Work That Matters in the Second Half of Life

From the Encore site:

“Baby boomers are inventing a new phase of work. It’s one of the most significant trends of the new century, and the biggest change in the American work force since the women’s movement.  Marc Freedman tells the stories of these encore career pioneers, who are working not only for continued income, but for the promise of more meaning and the chance to do work that matters. As their numbers begin to swell, these individuals hold the potential to transform work in America – and create a society that works better for everyone.”

The Big Shift: Navigating the New Stage Beyond Midlife

From the Encore site:

“As millions of boomers cross the threshold into midlife, the discussion about longer lives in America has been entirely about the staggering economic costs of a dramatically aging society. In, “The Big Shift: Navigating the New Stage Beyond Midlife,” President and CEO Marc Freedman issues an impassioned call to accept the decades opening up between midlife and anything approximating old age for what they really are: a new stage of life, an encore phase.”