Dr. Emily Bradfield is Director at Arts & Minds (part-time) and also works as a Freelance Arts Consultant (with a particular interest in creative evaluation). She has conducted Independent Evaluation for a variety of creative ageing programmes and is interested in changing the culture and dialogue around ‘evaluation’. She holds a PhD in Creative Ageing (University of Derby) and an MSc in Events Management (De Montfort University). She is founder and chair of the British Society of Gerontology’s Creative Ageing Special Interest Group and Area Representative (East Anglia) for the Arts Health Early Career Research Network.